Director of Marketing - China

The role

This senior individual contributor role runs RZR marketing in China end to end. You will manage owned channels, partner co-marketing, and event production to produce pipeline.

What you will do

• Run RZR's owned channels in China including WeChat official account, Rednote, and China-market newsletters
• Localize global campaigns and create market-native content
• Maintain RZR brand consistency across China touchpoints
• Build joint content and campaigns with local data and measurement partners
• Own partner programs from concept and negotiation through delivery and lead follow-up
• Source, budget, book, and produce RZR's presence at China industry events
• Manage events from contract through on-site execution and post-event follow-up
• Track marketing influence on China pipeline and target accounts
• Provide market intelligence and spend recommendations to global marketing
• Coordinate with India and Korea teams on regional campaigns and partner programs

Required qualifications

• 5+ years in B2B marketing in ad tech, martech, mobile, gaming, or SaaS
• Direct experience marketing to app advertisers or developers in China
• Deep fluency with China's digital marketing ecosystem including WeChat official accounts and Rednote
• Track record of content and partner programs that produced measurable leads
• Hands-on event experience including vendor negotiation and budget management
• Strong commercial instinct to connect marketing activity to pipeline
• Ability to operate solo across time zones
• Fluent Mandarin
• Strong professional English

Nice to have

• Existing relationships with ad tech partners, publishers, and event organizers in China
• Working knowledge of adjacent APAC markets such as India and Korea
• Familiarity with mobile attribution and analytics tools (Singular, AppsFlyer, Adjust)
• Familiarity with CRM tooling (HubSpot)

About the company

RZR is an AI-native advertising platform built for the next era of performance marketing. The company operates at the intersection of machine learning, programmatic media, and full-funnel mobile growth.