Senior Product Marketing Manager - Bangalore

The role

You will build the product marketing function from the ground up. You will own positioning, messaging, sales enablement, and content marketing across the RZR platform.

What you will do

• Complete the positioning overhaul and roll it out across the website, sales decks, one-pagers, and case studies
• Own launch plans and product playbooks across RZR's offerings
• Stand up and maintain a sales enablement library
• Build the sales certification program, SKO agenda, and enablement sessions
• Co-develop three management-aligned quarterly storylines
• Translate storylines into a content strategy, campaign plan, and editorial calendar
• Produce webinars, blog articles, quarterly data reports, practical guides, case studies, and expert interviews
• Coordinate email and social distribution with the Brand team
• Establish reporting on sourced and influenced opportunities and named-account engagement
• Report monthly on pipeline value, influenced opportunities, and named account engagement

Required qualifications

• 4–6 years of relevant adtech experience
• Senior-level ownership of product marketing programs and delivery with limited ongoing direction
• Demonstrated positioning judgment
• Personally authored English-language copy across product pages, one-pagers, case studies, and thought leadership
• Fluency in user acquisition, retargeting, and advertising performance metrics
• Ability to adapt messaging for advanced gaming teams and less technical agency or brand buyers
• Evidence of building repeatable enablement and content programs
• Strong cross-functional collaboration skills

About the company

RZR is an AI-native advertising platform built for the next era of performance marketing. The company operates at the intersection of machine learning, programmatic media, and full-funnel mobile growth.