Lead, Brand Media

The role

The Lead, Brand Media will lead the planning, execution, and optimization of paid media investments. This person will develop media strategies to build awareness and strengthen brand equity through audience-first approaches.

What you will do

• Develop annual and campaign-specific media strategies
• Define target audience, channel, and investment strategies
• Lead media planning, budget allocation, optimization, and performance reviews
• Coordinate across Brand, Creative, Communications, Commercial, Digital Marketing, CRM, and Analytics teams
• Direct agency partners in translating business and brand objectives into actionable media plans
• Establish measurement frameworks, KPIs, and decision principles
• Translate campaign, audience, competitive, and market insights into recommendations
• Evaluate emerging channels, partner capabilities, and audience opportunities
• Champion an enterprise-minded testing and optimization agenda

Required qualifications

• 12–15 years of experience in media planning, media strategy, integrated marketing, brand marketing, or related disciplines
• Experience working with or within media agencies
• Subject-matter expertise in brand media strategy
• Experience directing media agencies and external partners
• Experience developing and executing full-funnel marketing strategies
• Ability to evaluate brand, audience, channel, and investment tradeoffs
• Experience coordinating across multiple business stakeholders
• Understanding of brand and performance marketing principles
• Experience with audience planning, segmentation, targeting, and channel strategy
• Understanding of media measurement, attribution, brand health tracking, and reporting
• Analytical, communication, and executive presentation skills
• Proficiency in Microsoft 365 applications

Nice to have

• Bachelor’s degree in marketing, Advertising, Communications, Business Management, or a related field
• Automotive, lifestyle, outdoor, premium consumer goods, or challenger-brand experience
• Experience launching new products, brands, or categories
• Experience managing multimillion-dollar media budgets
• Understanding of first-party data and evolving privacy frameworks
• Experience with marketing mix modeling (MMM), attribution, incrementality testing, or advanced media measurement approaches
• Familiarity with media and marketing platforms and tools such as Nielsen, Kantar, Meta Ads Manager, Google Ads, The Trade Desk, and Salesforce Marketing Cloud

Benefits

• Medical, dental, vision and income protection plans
• 401(k) program with employer match and immediate vesting
• 20 days planned PTO, as accrued
• 40 hours of unplanned PTO
• 14 company or floating holidays, annually
• Up to 16 weeks of paid parental leave
• Paid leave for bereavement, jury duty, voting time, or military leave

Before you apply

• Applicants must be 18 years of age or older
• This role is not eligible for remote work in New York City

About the company

Scout Motors is carrying forward the heritage of an iconic American vehicle brand by electrifying and digitizing it. The company focuses on innovation, exploration, and creating vehicles for diverse uses.