Performance Marketing Manager, Forecasting & Market Intelligence

The role

This role builds the analytical foundation for UA forecasts and growth plans for upcoming Slate titles. You will develop performance marketing forecasts, maintain comparable game-peer sets, and track competitor signals.

What you will do

• Develop first-pass performance marketing forecasts and supporting inputs for upcoming Slate titles.
• Build and maintain relevant comparable game-peer sets.
• Develop and maintain dCPI benchmarks and degradation curves.
• Support organic forecasting by developing assumptions around demand and ratios.
• Build sensitivity analyses to show the impact of key assumptions.
• Track competitor UA investment, creative trends, and channel activity.
• Produce recurring market-intelligence and competitive-pulse readouts.
• Incorporate learnings from market research and testing into forecast assumptions.
• Support regional opportunity sizing and geo strategy.
• Maintain clear assumption logs and source documentation.

Required qualifications

• Experience in performance marketing, growth, marketing analytics, strategy, market intelligence, or a similarly analytical role.
• Understanding of mobile user acquisition fundamentals including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics.
• Excellent analytical skills to turn incomplete or ambiguous information into structured assumptions.
• Strong Excel / Google Sheets skills including building and auditing analytical models.
• Strong attention to detail and high bar for model integrity.
• Ability to independently pressure-test data and assumptions.
• Experience working with multiple data sources including internal data, third-party tools, and partner benchmarks.
• Ability to communicate analytical findings to technical and non-technical stakeholders.
• Strong cross-functional working style.
• Curiosity about the games market.
• Ability to manage multiple concurrent workstreams with limited oversight.
• Comfortable using AI and other analytical tools.

Nice to have

• Avid gamer who understands products from a user's perspective.
• Direct experience forecasting or supporting the launch of mobile games or consumer apps.
• Experience with tools such as Sensor Tower, data.ai, AppMagic, Looker, Appsflyer, Adjust, or similar platforms.
• Familiarity with global mobile UA markets.
• Experience analyzing competitor launches, creative strategy, market sizing, or portfolio-level performance.
• Familiarity with pre-launch testing, soft-launch methodology, or forecasting games with licensed or globally recognized IP.

Benefits

• Equity
• Bonuses
• Healthcare benefits
• Retirement benefits
• Pet insurance
• Paid holidays
• Paid Scopely free days
• Unlimited paid time off

About the company

Scopely is a global team of game lovers developing, publishing, and innovating across the games industry. They create, develop, publish, and live-operate a diversified portfolio of games including MONOPOLY GO! and Pokémon GO.