Director, Marketing Creative Intelligence

The role

The Director of Creative Intelligence will lead the strategy, analysis, roadmap, and team responsible for connecting creative, player, marketing, and performance insights. This role manages capabilities across AI Ops & Data, Competitor Creative Analysis, Creative Testing, and Creative Analytics to improve marketing and UA strategy.

What you will do

• Set the Creative Intelligence strategy and roadmap.
• Explain what creative works and why using performance data and audience insight.
• Translate analysis into creative and marketing strategy.
• Guide games before launch using competitor intelligence and audience research.
• Lead competitor creative analysis and execute reports.
• Own creative testing and measurement frameworks.
• Own the Creative Intelligence product roadmap.
• Partner with Analytics, Data Science, and Engineering teams.
• Use AI to expand the function and automate recurring insights.
• Lead and develop a multidisciplinary team.

Required qualifications

• Strategic Creative Intelligence leader with experience connecting creative, marketing, audience, and performance insights to business decisions.
• Meaningful experience in creative-performance analysis that influenced creative strategy, briefs, messaging, concepts, or campaign decisions, OR experience in gaming, game marketing, player insights,
• Ability to move beyond reporting what happened to explain why it happened and recommend what should happen next.
• Strong understanding of creative and marketing strategy.
• Experience leading and developing teams across creative analytics, creative testing, competitor intelligence, AI Ops, Data, or Marketing Intelligence.
• Experience working with engineers, analysts, and data teams to prioritize roadmaps and define requirements.
• Knowledge of relevant analytical and measurement approaches including experimentation, attribution, incrementality, benchmarking, cohort analysis, performance diagnosis, and predictive signals.
• Hands-on comfort with modern AI tools.
• Excellent communication and stakeholder-management skills.

Nice to have

• SQL, Python, data pipelines, and business intelligence experience are valuable

About the company

Scopely is a global video game and interactive entertainment company that develops, publishes, and live-operates a diversified portfolio of games. The company is a leading mobile games company in the U.S. and globally.