Senior Product Manager, CRM - MONOPOLY GO!

The role

You will own the vision and roadmap for CRM capabilities, tools, and experiences for MONOPOLY GO!. You will lead cross-functional teams to build and improve scalable CRM solutions across various communication channels.

What you will do

• Own and lead the CRM product roadmap and strategy
• Identify opportunities to improve engagement, retention, reactivation, and player value
• Shape CRM across push, email, in-game messaging, Live Activities, and emerging channels
• Lead discovery and ideation to identify player needs and team pain points
• Provide product direction, priorities, requirements, and success criteria
• Evolve CRM capabilities including personalisation, automation, segmentation, decisioning, orchestration, and dynamic content
• Partner with the analytics team to monitor and report on program effectiveness
• Lead structured testing strategies across A/B testing, cadence, segmentation, and channel mix

Required qualifications

• Proven experience in Product Management or a related product discipline
• Strong understanding of player lifecycle and contact strategy
• Analytical mindset and confidence using data to identify opportunities and guide decisions
• Strong cross-functional collaboration skills
• Comfort working in a fast-paced environment
• A player-first mindset and a drive to keep improving product and communication strategies

Nice to have

• Product experience in gaming
• Experience in entertainment or mobile apps
• Hands-on experience with Braze or a similar marketing automation platform
• Experience with tools such as Looker
• Experience with live-service, casual, or social games

About the company

Scopely is a global video game and interactive entertainment company that develops, publishes, and live-operates a portfolio including MONOPOLY GO! and Pokémon GO. The company is powered by a global team and its proprietary technology platform, Playgami.