Senior Analyst, Ad Monetization

The role

This person will analyze ad performance and player behavior to identify optimization opportunities. They will conduct investigations into ad monetization trends and design A/B tests to influence product and revenue strategy.

What you will do

• analyze ad performance and player behavior to identify opportunities for optimization and strategic improvements
• conduct deep-dive investigations into ad monetization trends and KPIs
• design, monitor, and interpret A/B tests and experiments
• collaborate with Product Managers and Engineers to translate analytical findings into product improvements
• exhibit sound ad product judgment and advise on industry-standard processes
• build and maintain dashboards to track performance
• partner with Finance and Product teams to ensure forecast accuracy and data consistency
• partner with Product Development team to build innovative advertising solutions
• communicate results clearly to technical and non-technical stakeholders

Required qualifications

• 5+ years of experience in data analysis or ad monetization
• proficient in SQL
• comfortable working with data models and visualization tools (Looker, Tableau, or similar)
• understanding how advertising metrics relate to player experience, revenue, and business growth
• excellent analytical and problem-solving skills
• clear communication skills
• understanding of ad tech and monetization mechanics (mediation, programmatic, rewarded video, SSPs/DSPs)
• knowledge of A/B testing, experimentation design, and statistical concepts

Nice to have

• experience in the games industry
• interest in video/mobile games
• interest in the evolving in-game advertising field

Before you apply

• Please ensure that the résumé/CV you attach is written in English

About the company

Scopely is a leading video game and global interactive entertainment company. They develop, publish, and live-operate a diversified portfolio of games including MONOPOLY GO! and Pokémon GO.