Scopely
Marketing Data Scientist
ES - Barcelona, Spain. Posted 15 days ago
The role
You will join the Marketing Analytics team to execute cross-portfolio analytics initiatives for User Acquisition and Ads teams. You will develop models for media investment, measure advertising effectiveness, and provide recommendations to marketing and finance partners.
What you will do
- Develop and maintain models for paid media investment, including spend-response curves, player lifetime value forecasts, user acquisition forecasts, and budget optimization approaches
- Measure the effectiveness and incremental impact of advertising using statistical methods
- Work on Ads initiatives to improve player experience and optimize monetization
- Translate model outputs into recommendations for marketing and finance partners
- Partner with User Acquisition, Ads, Finance, and Analytics Engineering teams to support recurring marketing decisions
Required qualifications
- 3+ years of experience as a Data Scientist
- Excellent analytical and problem-solving skills
- Advanced SQL skills
- Hands-on Python skills
- Working knowledge of visualization tools: Looker, QlikView, Tableau, or PowerBI
- Proficiency in developing and operating production data science workflows, including orchestration with tools such as Airflow and containerization with Docker
- Strong communication skills
Nice to have
- Background in performance marketing and mobile free-to-play gaming
- Experience in applying marketing modeling techniques e.g., media mix modeling, time series forecasting, segmentation/clustering
- Exposure to Google Cloud Platform and BigQuery
- Cloud deployment, CI/CD, and monitoring experience
- Looker
- Bachelor’s degree in a quantitative or scientific field, or equivalent practical experience
- Experience in the games industry, or interest in video/mobile games and the evolving in-game advertising field
About the company
Scopely is a leading video game and global interactive entertainment company that develops, publishes, and live-operates a diversified portfolio of games. Founded in 2011, it is the #1 mobile games company in the U.S. and #2 globally.