Scopely
Social Media Manager (TikTok Specialist) - Pokémon GO
MX - Mexico City, Mexico. Posted 24 days ago
The role
You will support the day-to-day planning and execution of content for Pokémon GO's social media channels. This includes creating short-form video, engaging with the community, and analyzing social performance.
What you will do
- Support day-to-day planning and execution of content across Pokémon GO social channels
- Generate a pipeline of creative social content ideas with an emphasis on short-form video
- Develop, produce, and appear in social video content for TikTok, Instagram Reels, and YouTube Shorts
- Develop campaign, content, and video briefs
- Monitor trends and emerging digital behaviors for Gen Z and Gen Alpha audiences
- Lead player engagement across official Pokémon GO social channels
- Analyze social performance and player sentiment
- Leverage agentic AI tools to improve daily workflows and reporting
- Manage multiple concurrent projects with minimal management oversight
Required qualifications
- 3+ years of experience managing social media for a consumer brand
- Expert-level understanding of short-form video, including TikTok, Instagram Reels, and YouTube Shorts
- Experience independently creating social video content from concept through execution
- Confidence appearing on camera
- Excellent copywriting skills
- Strong understanding of Gen Z and Gen Alpha audiences, emerging behaviors, fandom dynamics, internet culture, and platform ecosystems
- Capability of building and leveraging the latest AI tools
- Demonstrated ability to manage a full workload and move rapidly between projects
- Ability to work independently and make sound creative decisions
- Experience working with licensors or multiple brand stakeholders through creative review and approval processes
- Strong English language skills
- Proficiency with social media management and listening tools such as Sprout Social, Sprinklr, or similar platforms
Nice to have
- Social media management experience within gaming, entertainment, technology, or youth culture
- Familiarity with Pokémon GO, the Pokémon franchise, mobile gaming, or gaming communities
Before you apply
- Subject to background checks upon receiving a conditional offer of employment
About the company
Scopely is a leading video game and global interactive entertainment company. They develop, publish, and live-operate a diversified portfolio of games including Pokémon GO and MONOPOLY GO!