Product Marketing Manager, Live Events

The role

You will lead product marketing for the global portfolio of real-world Pokémon GO experiences. This includes defining strategy, positioning, and go-to-market plans for major tentpole events and live event programs.

What you will do

• Own end-to-end product marketing strategy for assigned Pokémon GO live events
• Partner with cross-functional leaders to shape event concepts and connect in-game and real-world experiences
• Translate event concepts and player insights into positioning, messaging frameworks, and communications
• Develop creative briefs and partner with internal and external teams to bring campaign assets to life
• Build global marketing plans across web, social, CRM, community, PR, and paid media
• Coordinate stakeholders across functions and regions to align on branding and launch readiness
• Establish KPIs and evaluate performance to inform future programs
• Use AI capabilities to accelerate strategic planning, campaign ideation, and execution
• Champion the Trainer perspective in event concepting and marketing decisions

Required qualifications

• 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines
• Experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses
• Ability to lead complex cross-functional initiatives
• Strong project management and organizational skills
• Understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing
• Experience using player, product, campaign, and/or event data to identify opportunities and measure performance
• Advanced fluency with AI-powered tools
• Excellent written, verbal, and presentation skills
• Strong English language skills
• Bachelor’s degree or equivalent practical experience

Nice to have

• Experience marketing large-scale live events, experiential programs, or location-based entertainment
• Experience marketing mobile or free-to-play games, or working on a live-service product
• Experience developing marketing strategies with global and regional teams
• Experience building or scaling AI-enabled marketing workflows
• Experience partnering directly with Product Management, Game Design, Production, and/or live event teams
• Understanding of Pokémon GO, its community, and the broader Pokémon franchise
• Experience working with Japanese business partners or proficiency in Japanese

Before you apply

• Subject to background checks upon receiving a conditional offer of employment

About the company

Scopely is a leading video game and global interactive entertainment company. It develops, publishes, and live-operates a diversified portfolio of games including MONOPOLY GO! and Pokémon GO.