Senior Product Marketing Manager

The role

The Senior Product Marketing Manager will own and evolve the product marketing strategy for Royal Lounge Casino. This role involves leading rebranding efforts, collaborating with cross-functional teams, and conducting market research to drive player engagement and business goals.

What you will do

• Own and evolve the product marketing strategy for Royal Lounge Casino
• Define positioning, messaging, and audience strategy
• Lead rebranding and repositioning efforts to strengthen top-of-funnel metrics
• Refine brand and creative strategies based on data and player insights
• Collaborate with product, user acquisition, and creative teams
• Serve as the product marketing voice in feature planning and live operations decisions
• Conduct competitive and audience research to identify market trends
• Champion a test-and-learn approach to validate hypotheses

Required qualifications

• 5+ years of experience leading marketing strategy for mobile games
• Experience leading rebranding, repositioning, or reinvigoration efforts for digital consumer products
• Strong foundation in product marketing
• Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers
• Excellent cross-functional collaboration and communication skills
• Ability to align diverse stakeholders and influence without direct authority
• Comfortable working with marketing data and testing frameworks

Nice to have

• Experience leading rebranding, repositioning, or reinvigoration efforts for digital consumer products, preferably games

About the company

Scopely is a global video game and interactive entertainment company that develops, publishes, and live-operates a diversified portfolio of games. The company is a leading mobile games company in the U.S. and globally.