Product Marketing Manager, Live Events Pokémon GO

The role

The Product Marketing Manager leads product marketing for the global portfolio of real-world Pokémon GO live events. This role focuses on Live Events across APAC, including Japan, while supporting global initiatives. You will develop positioning, branding, and go-to-market plans by partnering with cross-functional teams and using AI tools.

What you will do

• Lead end-to-end product marketing strategy for assigned Pokémon GO live events.
• Partner with Production, Game Design, and Product Management to shape event concepts.
• Develop event positioning, branding, messaging, and player-facing communications.
• Build global marketing plans across web, social, CRM, community, PR, and paid media.
• Leverage advanced AI tools to accelerate insights, planning, and execution.
• Connect real-world and in-game player experiences through cross-functional partnership.
• Lead creative development by creating briefs and partnering with internal and external teams.
• Coordinate stakeholders across functions and regions to drive marketing execution.
• Coordinate global and regional marketing to enable local adaptation.
• Partner with external brand and licensing partners on strategy and approvals.

Required qualifications

• 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines.
• Experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses.
• Demonstrated ability to lead complex cross-functional initiatives.
• Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing.
• Advanced fluency with AI-powered tools and ability to apply them to marketing strategy and execution.
• Experience using player, product, campaign, and/or event data to identify opportunities and measure performance.
• Strong strategic thinking with ability to move from high-level strategy to hands-on execution.
• Excellent written, verbal, and presentation skills.
• Strong project management and organizational skills.
• Collaborative working style and ability to influence without direct authority.
• Business-level proficiency in both English and Japanese.
• Bachelor’s degree or equivalent practical experience.

Nice to have

• Experience marketing large-scale live events, experiential programs, or location-based entertainment.
• Marketed mobile or free-to-play games, or worked on a live-service product.
• Experience building campaigns that connect a digital product experience with an in-person component.
• Worked with global and regional teams across multiple markets and cultures.
• Built or scaled AI-enabled marketing workflows or creative processes.
• Experience partnering directly with Product Management, Game Design, Production, and/or live event teams.
• Experience working with major entertainment or licensed IP.
• Understand Pokémon GO, its community, and the broader Pokémon franchise.
• Experience planning and executing marketing or live-event initiatives with local governments, tourism boards, or public-sector partners in Japan.

About the company

Scopely is a leading video game and global interactive entertainment company. It is home to experiences including MONOPOLY GO!, Pokémon GO, Stumble Guys, Star Trek™ Fleet Command, MARVEL Strike Force, WWE Champions, Scrabble®, and Yahtzee® With Buddies.