Senior Social Media Manager - Stumble Guys!

The role

You will own and lead the social media strategy for Stumble Guys across key platforms. This role involves setting strategic direction, using data to guide decisions, and managing content execution through an execution partner.

What you will do

• Define objectives, channel roles, and success metrics for Instagram, TikTok, YouTube, and X
• Translate marketing and product goals into social media plans aligned with the product roadmap
• Lead planning and coordination of social media campaigns and content calendars
• Define content guidelines, formats, and priorities
• Oversee and guide a dedicated execution partner on daily posting and engagement
• Own the social analytics framework and report on key KPIs
• Run structured testing and experimentation to optimize content and strategy
• Benchmark performance against competitors and industry standards
• Identify and turn social, platform, gaming, and pop-culture trends into content ideas
• Collaborate with Marketing, Product, Creative, Performance, and Customer Support teams

Required qualifications

• Bachelor’s degree in Marketing, Communications, Social Media, or a related field
• 5+ years of experience managing social media accounts and strategy
• Experience leading or mentoring others
• Experience using social analytics and reporting tools (e.g., Looker, Hootsuite, Sprout Social, Level Up)
• Proficiency with KPIs, A/B testing, and dashboards
• Deep understanding of Facebook, Instagram, TikTok, YouTube, and X algorithms and formats
• Ability to spot and act on emerging social, platform, gaming, and pop-culture trends
• Experience building, executing, and optimizing social media strategies and campaigns end to end
• Excellent organizational skills
• Strong written and verbal communication skills in English

Nice to have

• Gaming experience

About the company

Scopely is a global interactive entertainment company that develops, publishes, and live-operates a diversified portfolio of mobile games. Their portfolio includes titles such as MONOPOLY GO!, Pokémon GO, and Stumble Guys.