Director of Marketing - Monster Hunter Now

The role

You will lead the marketing team for Monster Hunter Now to execute go-to-market strategies. This includes managing user acquisition, social media, community engagement, and IRL events. You will also collaborate with global teammates and executives to ensure marketing consistency.

What you will do

• Lead the Monster Hunter Now marketing team.
• Solidify product positioning and author key messaging.
• Develop marketing campaigns.
• Implement go-to-market, engagement and retention strategies.
• Own and manage the marketing budget for Monster Hunter Now.
• Conduct return on investment analyses on all campaigns.
• Collaborate with cross-functional team members and external partners.
• Evaluate and evolve existing workflows using AI-driven solutions and automation.
• Nurture relationships with key executives in Japan and US.
• Guide the team in a multi-cultural environment.

Required qualifications

• 14+ years of relevant marketing experience in product positioning, paid media, agency selection, media planning, buying, campaign tracking, optimization, and social media marketing.
• Experience working in a highly cross-functional environment.
• Ability to coordinate dynamic projects with internal and external partners.
• Outstanding verbal and written communication skills in English and Japanese.
• Experience in developing and delivering executive-level presentations.
• Deep understanding and passion for Scopely Explore’s mission and values.
• Ability to work in a fast-paced hybrid environment.
• Ability to handle stress appropriately.
• Ability to solve practical problems and adapt to dynamic situations with little notice.

About the company

Scopely is a leading video game and global interactive entertainment company. It creates, develops, publishes, and live-operates a diversified portfolio of games including MONOPOLY GO! and Pokémon GO.