Manager I, Performance Marketing

The role

The Performance Marketing Manager I will manage performance marketing budgets across multiple channels to drive game growth and profitability. They will strategize, execute, and optimize mobile campaigns while working cross-functionally with product, ads, data, and creative teams.

What you will do

• Independently manage significant performance marketing budgets across multiple channels
• Strategize, execute and continually optimize mobile campaigns on Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and Influencer marketing
• Locate, negotiate and develop creative and innovative solutions for acquisition
• Grow and manage marketing partnerships for UA efforts across the globe
• Design and execute A/B & multivariate testing and present results to related teams
• Contribute winning ad creative ideas and run creative testing
• Work cross-functionally with product, ads, data, and creative teams
• Raise flags for future potential issues based on current methodology
• Proactively source new partners to diversify portfolio
• Present and speak in front of leadership stakeholders

Required qualifications

• BA or BS degree
• 3-5 years of experience in media buying / user acquisition / performance marketing
• Creative problem solving acumen
• Analytical rigor to verify or invalidate assumptions
• Strong analytical skills
• Attention to detail
• Proven ability to effectively communicate with cross functional teams
• Deep understanding of our data architecture and tech stack
• Ability to self-reflect, take feedback and create a personal improvement plan
• Ability to follow-up on tasks and action items with no or little oversight
• Strong proficiency with Excel

Nice to have

• Direct previous experience in mobile user acquisition
• Hands-on experience with Facebook Ads and/or Google Ads
• Understanding of funnel conversion metrics, retention rates and LTV predictions

Benefits

• Equity
• Bonuses
• Healthcare benefits
• Retirement benefits
• Pet insurance
• Paid holidays
• Paid Scopely free days
• Unlimited paid time off

About the company

Scopely is a leading video game and global interactive entertainment company that develops, publishes, and live-operates a diversified portfolio of games. The company is home to experiences including MONOPOLY GO!, Pokémon GO, and Star Trek™ Fleet Command.