Senior Data Scientist, Marketing

The role

You will support the global marketing organization by developing measurement frameworks, analytical models, and scalable reporting solutions. You will work at the intersection of data science, marketing domain expertise, and AI proficiency to inform user acquisition, brand investment, CRM, and player growth.

What you will do

• Own Marketing Mix Modeling and aggregate measurement approaches to evaluate cross-channel impact.
• Build and maintain ETL pipelines for UA data from ad networks, MMPs, and internal systems.
• Develop and refine predictive LTV models.
• Explore and refine AI-based systems to answer data inquiries and diagnose pipeline issues.
• Support testing frameworks like geo experiments, holdouts, and incrementality tests.
• Partner with Finance and UA teams on forecasting and investment strategies.
• Build and maintain datasets and ETL workflows for direct marketing channels.
• Provide insights on targeting, segmentation, messaging, and channel strategy.
• Contribute to scalable dashboards and standardized reporting.
• Automate recurring reporting and leverage AI/ML tools to improve analysis speed.

Required qualifications

• 4-8 years of experience in data science, marketing analytics, or a related quantitative role.
• Proficiency in integrating AI agentic tools to accelerate data science workflows.
• Experience in user acquisition measurement and attribution with exposure to Marketing Mix Modeling or aggregate-level measurement frameworks.
• Understanding of full marketing funnel including brand, social, UA, and direct marketing channels.
• Familiarity with core performance metrics such as CAC, ROAS, retention, engagement, and LTV.
• Experience working with marketing data from ad platforms, CRM systems, or aggregate reporting environments.
• Proficiency in SQL.
• Experience using Python (or similar) for analysis.
• Experience working with large datasets in a cloud data warehouse like BigQuery.
• Experience building dashboards in BI tools like Looker.
• Strong analytical, communication, and stakeholder management skills.

Nice to have

• Gaming, mobile, or digital consumer experience
• Experience supporting brand or upper-funnel marketing measurement
• Familiarity with lifecycle marketing analytics, segmentation modeling, or propensity modeling
• Experience building marketing data pipelines using Airflow, Composer, or similar orchestration tools
• Experience working with global marketing teams across multiple regions

Benefits

• Equity
• Bonuses
• Healthcare benefits
• Retirement benefits
• Pet insurance
• Paid holidays
• Paid Scopely free days
• Unlimited paid time off

About the company

Scopely is a global gaming company whose mission is to inspire play every day. It is a leading video game and global interactive entertainment company with a portfolio including MONOPOLY GO!, Pokémon GO, and Star Trek™ Fleet Command.