Paid Media Manager

The role

Lead paid media strategy and hands-on execution across B2B marketing programs, with a focus on qualified pipeline and revenue. Manage Google Ads, Microsoft Advertising, Google Demand Gen, and other paid channels, and report results to marketing leadership.

What you will do

• Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns.
• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV and other channels.
• Allocate and manage a substantial multi-vertical paid media budget.
• Monitor performance and test creative, audiences, targeting, bidding and channel mix.
• Measure results against MQLs, opportunities, pipeline, revenue and ROI.
• Build reports and communicate insights and recommendations to leadership.
• Evaluate and pilot emerging advertising opportunities, including AI-driven channels.
• Manage relationships with advertising platforms, agencies and partners.
• Align paid media strategy with Demand Generation, Product Marketing, Vertical Marketing and ABM.
• Direct quality assurance for campaign builds, tracking and Marketing Coordinator support.

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications or related field, or equivalent practical experience.
• 5+ years of experience in paid media or digital advertising.
• Significant hands-on experience managing B2B Paid Search.
• Experience managing Google Ads and Google Demand Gen campaigns at scale.
• Experience managing paid campaigns across LinkedIn, Meta, TikTok, Display and CTV.
• Experience managing substantial paid media budgets with accountability for ROI.
• Experience working with advertising platform representatives, agencies or external partners.
• Deep knowledge of Paid Search strategy, including structure, bidding, targeting and budget allocation.
• Proficiency with GA4, Google Tag Manager and advertising-platform reporting tools.
• Strong understanding of B2B buying cycles and how paid media contributes to pipeline and revenue.
• Ability to analyze performance data and turn it into actionable recommendations.
• Ability to evaluate, test and optimize new advertising platforms.

Benefits

• Medical, dental and vision insurance.
• Flexible paid time off.
• Paid parental leave.
• Paid cell phone and service.
• Remote office allowance.
• Professional development and development courses.
• Regular manager check-ins through Lattice.

Before you apply

• Scorpion participates in E-Verify to confirm employment authorization of all newly hired employees.
• E-Verify is completed during onboarding and Form I-9 completion, not used to pre-screen candidates.

About the company

Scorpion is a technology-led service provider helping local businesses with marketing, reviews, advertising, scheduling and related tools, combining AI support with local human expertise. It is a national employer that posts pay ranges in all job postings.