Account Based Marketing Lead

The role

You will build and execute 1:1 and industry-vertical ABM playbooks for strategic enterprise accounts. You will partner with the Enterprise GTM team to drive pipeline and revenue through vertical-specific campaigns.

What you will do

• Build and execute 1:1 ABM programs for strategic enterprise accounts.
• Develop vertical-specific campaign strategies.
• Partner with enterprise sellers and the Head of Growth Marketing on joint account planning.
• Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences.
• Track and report on account engagement signals, buying committee penetration, and pipeline influence.
• Define ABM KPIs and build reporting frameworks.
• Collaborate cross-functionally to develop account-specific messaging and personalized executive experiences.
• Manage a bench of creative production and fulfillment partners.

Required qualifications

• 5+ years of B2B marketing experience
• At least 3 years focused on account-based marketing
• Proven track record driving measurable pipeline at enterprise accounts
• Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution
• Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk)
• Experience with marketing automation (Marketo or HubSpot)
• Experience with Salesforce for pipeline tracking and attribution
• Strong analytical skills

Nice to have

• Experience marketing to Healthcare, Financial Services, Professional Services, or Consumer Goods
• A portfolio of campaigns that made executives stop and respond
• Background in executive engagement programs such as personalized landing, executive event support, direct mail
• Familiarity with intent data and account-targeted digital advertising strategies
• Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company

Benefits

• Base salary
• Equity
• Comprehensive health, dental and vision coverage
• Retirement benefits
• A learning and development stipend
• Generous PTO
• May be eligible for a commuter stipend

Before you apply

• Our policy requires a 90-day waiting period before reconsidering candidates for the same role.

About the company

Scale develops reliable AI systems for the world’s most important decisions. Their products provide high-quality data and full-stack technologies to power leading models for enterprises and governments.