Product Marketing Lead, Enterprise

The role

This person will develop and optimize vertical-specific messaging and content for Scale's applications business. They will own go-to-market and marketing for financial services and lead the launch of new verticals.

What you will do

• Own go-to-market and marketing for financial services and lead the launch of new verticals
• Develop positioning and messaging for executive, technical, and business buyers
• Partner with sales leaders to build sales plays, battlecards, and enablement
• Support live pursuits with tailored messaging and executive briefings
• Create marketing assets including decks, one-pagers, videos, blog posts, and web content
• Design and run integrated campaigns and account-based programs
• Work with field marketing and events teams to build vertical event strategies
• Build the repeatable playbook for taking a new vertical to market
• Measure and report on pipeline and program impact to leadership

Required qualifications

• 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments
• Experience in financial services or another regulated industry
• Track record of building sales plays, deal support, and enablement alongside sales leaders
• Experience running ABM, field, or campaign programs tied to pipeline
• Experience launching or scaling a new vertical or segment
• Understanding of AI/ML technology and/or intuition for building content for executive buyers, IT, and business users
• Ability to prioritize across several priorities, say no, and influence across functions and levels
• Excellent written and verbal communication, storytelling, and analytical skills
• Strong attention to detail

Nice to have

• Experience marketing AI, data, or developer platform products to enterprise buyers
• Experience launching a new vertical at a platform company
• Experience working with analyst relations teams
• Experience with customer marketing, including case studies, testimonials, and customer event participation

Benefits

• Base salary
• Equity
• Comprehensive health, dental and vision coverage
• Retirement benefits
• Learning and development stipend
• Generous PTO
• Possible commuter stipend

Before you apply

• 90-day waiting period before reconsidering candidates for the same role

About the company

Scale develops reliable AI systems for the world's most important decisions. Their products provide high-quality data and full-stack technologies to power leading models for enterprises and governments.