Senior Marketing Manager - Public Sector

The role

You will execute marketing programs to drive qualified pipeline for Public Sector sales teams. You will collaborate with cross-functional teams to execute integrated campaigns, webinars, email nurtures, and direct mail campaigns.

What you will do

• Collaborate with marketing, sales, finance, business operations, product, and account development to execute go-to-market motion.
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue.
• Evaluate the performance and ROI of programs and adjust tactics and strategy.
• Build and execute campaign activations across webinars, email, content marketing, and direct mail.
• Turn net-new activities into evergreen programs.
• Strategize and execute email campaigns, engagement, nurturing, advertising, webinars, sales enablement, direct mail, trade shows, and social media.
• Embed Samsara’s cultural principles.

Required qualifications

• 5+ years of demand generation, growth marketing, or other relevant marketing experience.
• Analytical skills with experience using data to drive business impact.
• Track record of planning, building, and managing large-scale campaigns.
• Excellent stakeholder management skills.
• Experience working in or with the Public Sector, especially federal or state governments.
• BS/BA degree or equivalent experience.
• Curiosity about AI and regular use of it for drafting, synthesizing, or automating.

Nice to have

• Expert in B2B tech marketing
• Analytical yet creative hands-on marketer with a passion for growth marketing
• Strong interpersonal skills
• High degree of initiative
• Strong writing skills for emails, blogs, webinars, or web pages
• Experience with ON24
• Experience with Marketo

Benefits

• Flexible, employee-led remote model
• Professional development stipend
• Comprehensive health plans
• Parental leave plans
• Performance-based bonus/variable pay
• Equity for eligible roles

Before you apply

• All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location.

About the company

Samsara is the pioneer of the Connected Operations Cloud, a platform that enables organizations to harness Internet of Things (IoT) data. The company helps improve the safety, efficiency and sustainability of physical operations.