Media Activation Director

The role

The Media Activation Director is a data-driven strategist responsible for planning, developing, implementing, and managing media strategy for clients. This person will lead a team, manage client relationships, and oversee media activation, optimization, and reporting.

What you will do

• Leading planning, implementation, activation, optimization, and reporting for all key clients.
• Preparing, writing, and presenting integrated media plans, proposals, and analysis.
• Managing and mentoring direct reports, conducting performance reviews, and providing training.
• Maintaining stewardship and accountability of the media plan.
• Managing team review and QA of platform setup across multiple platforms and campaign types.
• Overseeing the work of junior team members regarding workload and prioritization.
• Liaising and fostering knowledge sharing with other disciplines and partner agencies.
• Ensuring media plans adhere to agency values, philosophies, and processes.
• Leading preparation and presentation of evaluations of media opportunities and trends.
• Developing reporting processes for each client.

Required qualifications

• Minimum 6–7 years working at a media agency in a senior or director-level role focused on digital media activation.
• Bachelor's degree or Diploma in Marketing, Communication, or Advertising required.
• Prior hands-on experience in Google Analytics, Search Console, paid social business manager accounts, and DSPs.
• Network or relationships with digital media partners and service providers.
• Strong presentation skills.
• Excellent communication skills (both written and verbal).
• High attention to detail.
• Prior hands-on experience with Google Data Studio/dashboard visualization tools.
• Hands-on management experience planning, implementing, optimizing, and reporting for Fortune 50 brands.
• Ability to apply common sense understanding to carry out detailed instructions.
• Knowledge in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, and video.

Nice to have

• Experience with e-commerce platforms such as Shopify, Magento, and BigCommerce

Benefits

• Hybrid setup
• Up to 28 paid days off and winter holiday shutdowns
• Health, dental, and vision plans
• Salt Bucks for wellness, RRSPs, or extra time off
• Dedicated Salt Days
• Top-tier learning access
• Formal leadership development
• Team trips
• Seasonal socials
• Salt Swag
• Referral and new business bonuses
• Exclusive lifestyle perks and personalized wellness options

About the company

Salt Media is the media division of Salt XC, building an agency where media, commerce, creative, data and technology work as a single connected team.