Senior Strategist (Portfolio)

The role

The Senior Strategist serves as the day-to-day strategic lead across multiple brands to support Portfolio Marketing. This person develops strategies for occasion-based multiple brand campaigns and delivers channel strategic plans.

What you will do

• Maintain a deep understanding of brands, audiences, business priorities, competition, and industry trends
• Work on creative briefs, comms plans, campaign rollouts, and thought leadership
• Define strategies for the Kraft Heinz portfolio of brands to drive cross-sell and incremental purchase
• Identify how brands show up together in key occasions and shopper moments
• Work closely with the Creative team to brainstorm and hone work
• Make strategic recommendations for creating and amplifying work using paid and owned media
• Plan campaigns for a shopper mindset across all channels
• Translate complex ideas into simple stories and presentations for Brand Partners
• Work within a pod structure consisting of Creatives, Account, and Production
• Own relationships with the Central Marketing Portfolio team

Required qualifications

• 5+ years of experience in a brand, comms, shopper, or retail strategy role
• Proven track record of managing national brands
• History of working with Creative teams, providing expertise and influencing creative ideas
• Proficiency in creating presentations (PowerPoint, Google Slides)
• Ability to translate research and data into meaningful insights
• Solid understanding of the tools and frameworks that support strategy development (e.g., social listening)
• Strong background in channel or comms strategy
• Excellent presentation and communication skills in a group environment

Nice to have

• Experience for a CPG or lifestyle brand
• University or college diploma in marketing, advertising, or a related field

About the company

The Kitchen is a team of creatives, producers, data analysts and social experts working together to deliver ideas in various mediums. It is part of the Kraft Heinz ecosystem.