Senior Director of Social Media

The role

This role acts as a strategic engine for client accounts by building social playbooks and scoping complex programs. You will guide social and creator-led initiatives by translating performance data into creative direction.

What you will do

• Develop social playbooks, channel architectures, audience strategies, and creative frameworks.
• Turn brand briefs and audience insights into actionable creative briefs.
• Identify culturally relevant niches and emerging opportunities for brands.
• Develop POVs on emerging social behaviours and platform changes.
• Partner with leads to build scopes of work and estimate resource allocation.
• Serve as a senior strategic voice in client presentations and pitches.
• Design measurement frameworks and KPI models.
• Oversee monthly, quarterly, and post-campaign reporting.
• Consult with the influencer team on strategy and creator alignment.
• Guide internal social content creators, videographers, and editors.

Required qualifications

• 8+ years in social strategy, creative strategy, or digital analytics within an agency or high-growth brand environment.
• Advanced fluency with social analytics tools, social listening platforms, and performance reporting frameworks.
• Direct experience authoring client-facing social playbooks, creative briefs, and campaign scoping models.
• Proven ability to advise dedicated execution teams without owning project logistics.
• Experience coaching and inspiring internal content creators.

Benefits

• Hybrid setup
• Up to 28 paid days off and winter holiday shutdowns
• Health, dental, and vision plans
• Salt Bucks for wellness, RRSPs, or extra time off
• Dedicated Salt Days
• Top-tier learning access
• Formal leadership development
• Team trips
• Seasonal socials
• Salt Swag
• Referral and new business bonuses
• Exclusive lifestyle perks and personalized wellness options

About the company

Salt is a North American marketing agency that creates connected experiences through creative, digital and media innovation. Their mission is to Earn The World’s Attention.