Insights Analyst, Social Listening

The role

The Insights Analyst runs and maintains social listening scans to turn raw conversation data into actionable insights. You will identify cultural patterns and work with Strategy and Creative teams to inform briefs and creative decisions.

What you will do

• Run and maintain listening scans across brand, campaign, and newsroom topics
• Translate raw conversation data into clear, actionable insights
• Identify patterns across culture to find spaces where the brand has a right to win
• Work with Strategy and Creative to bring listening and cultural signals into briefs
• Measure sentiment, monitor conversation volume, identify themes, and track emerging topics
• Stay informed at the leading edge of digital media, culture, and emerging social platforms
• Partner cross-functionally to bring insights into the creative process
• Own and collaborate on the listening component of briefs
• Educate stakeholders on how to scope listening requests
• Translate volume, sentiment, themes, and performance data into meaningful takeaways

Required qualifications

• 4+ years relevant experience working in a related role or capacity
• Experience in digital/social media with a proven track record of insights that have turned into responsive content or PR-planned ideas
• Extensive knowledge and work experience in social media
• Experience across all the major platforms (Twitter, Facebook, Instagram, TikTok, as well as Pinterest)
• Understanding of brand audiences/targets and digital media targeting
• Technologically savvy with an understanding of tools used to mine insights and monitor social performance
• Experience with at least one social listening tool
• Experience in at least one major social media management or listening suite (i.e. Talkwalker, Sprout Social, Hootsuite, Buffer, etc.)

About the company

The Kitchen is a team of creatives, producers, data analysts and social experts that delivers ideas across various mediums. It is part of Kraft Heinz.