Managing Director, Media Strategy

The role

You will lead the media practice by driving strategic excellence, operational performance, and commercial growth. You will oversee multidisciplinary teams, manage media investments, and foster senior client relationships.

What you will do

• Lead integrated, full-funnel media strategies across a portfolio of clients.
• Establish strategic planning frameworks and media approaches.
• Oversee media investment across client portfolios.
• Build and maintain executive-level relationships with media partners and vendors.
• Negotiate high-value media agreements and partnerships.
• Champion data-driven decision-making through measurement frameworks.
• Lead the adoption of media tools, platforms, and technologies.
• Own portfolio-level financial performance including forecasting and profitability.
• Drive organic growth through innovative media solutions and new business pitches.
• Build, mentor, and inspire a high-performing media team.

Required qualifications

• 12+ years of experience in media planning, buying, strategy, performance marketing, or agency leadership.
• Significant experience leading large client portfolios and media investment programs.
• Financial Institution Experience
• Experience leading integrated media planning and investment strategies across digital, social, programmatic, search, video, broadcast, retail media, and emerging channels.
• Experience defining media investment philosophies, governance frameworks, and scalable planning approaches.
• Strong commercial and financial acumen with experience overseeing large-scale media budgets, forecasting, revenue growth, profitability, and operational performance.
• Deep expertise in measurement, analytics, reporting frameworks, attribution methodologies, and insight development.
• Advanced understanding of media technologies, ad platforms, DSPs, ad servers, analytics tools, data ecosystems, and marketing technology solutions.
• Track record of driving performance optimization, automation, testing strategies, and innovation initiatives.
• Expert knowledge of audience strategy, segmentation, data application, and targeting methodologies.
• Exceptional leadership capabilities with experience building, mentoring, and retaining high-performing teams.
• Skilled relationship builder to influence executive stakeholders and negotiate strategic partnerships.

Benefits

• Hybrid schedule (2 days per week in office)
• Up to 28 paid days off
• Winter holiday shutdowns
• Health, dental, and vision plans
• Salt Bucks for wellness spending, RRSP matching, or extra time off
• Learning & Development-focused (Salt Days)
• Top-tier learning access
• Formal leadership development
• Company trips
• Social events
• Salt Swag
• Referral and new business bonuses

About the company

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. Their mission is to “Earn The World’s Attention”.