Senior Media Director, Media Strategy

The role

You will set the strategic direction for media investment, planning, buying, and optimization for CPG clients in North America. You will lead a team of media managers and directors while managing cross-channel strategy and performance reporting.

What you will do

• Lead plan development and investment approach across the portfolio.
• Set standards for I/O accuracy, spec compliance, and buy execution.
• Own relationships and investment approach with key media platforms and partners.
• Partner with Account leadership to align media investment with business objectives.
• Own cross-channel strategy and plan alignment for the portfolio.
• Translate client briefs into integrated, cross-channel investment approaches.
• Lead post-campaign reporting and the learning agenda.
• Train and support the team on platform and tool use.
• Set the optimization roadmap and drive implementation.
• Manage and develop direct reports through performance conversations and career development.

Required qualifications

• 8–12 years of experience in media planning, buying, or investment strategy.
• 5+ years in a senior media leadership role within a media or integrated agency.
• Financial Institution Experience
• Proven track record leading cross-channel media strategy and investment across a portfolio of clients or campaigns.
• Demonstrated people management experience, including direct report oversight, performance management, and career development.
• Deep fluency across media platforms, tools, and measurement systems.
• Strong analytical acumen with experience translating performance data into a learning agenda and optimization roadmap.
• Excellent communicator and confident senior presenter.
• Strategically minded with the ability to connect media investment to measurable business outcomes.
• Highly organized, decisive, and calm under pressure.

Benefits

• Hybrid setup
• Up to 28 paid days off and winter holiday shutdowns
• Health, dental, and vision plans
• Salt Bucks for wellness, RRSPs, or extra time off
• Dedicated Salt Days
• Learning access
• Formal leadership development
• Team trips
• Seasonal socials
• Salt Swag
• Referral and new business bonuses
• Phone reimbursement

About the company

Salt Media is the media division of Salt XC. They are a media agency where media, commerce, creative, data and technology work as a single connected team.