Vice President, Media

The role

You will lead the vision, growth, and performance of the Media practice. You will establish strategic direction for media planning, investment, measurement, technology, and innovation.

What you will do

• Define and lead the long-term vision, strategy, and evolution of Salt’s Media practice.
• Establish agency-wide standards, frameworks, and best practices.
• Guide senior media leaders in developing innovative solutions.
• Partner with executive leadership to align media capabilities with agency objectives.
• Establish Salt’s media investment philosophy and governance standards.
• Oversee media investment performance across the agency.
• Develop strategic relationships with media owners, technology providers, and platform partners.
• Define agency-wide measurement philosophies and reporting standards.
• Establish the strategic roadmap for media technology and innovation.
• Own the overall financial performance, profitability, and growth strategy of the Media practice.

Required qualifications

• 15+ years of progressive experience in media planning, buying, strategy, investment management, performance marketing, or agency leadership.
• Significant experience leading media departments, business units, or enterprise-level client portfolios.
• Financial Institution Experience
• Proven success developing and scaling media practices and leading high-performing teams.
• Deep expertise in media planning, buying, investment governance, audience strategy, measurement, analytics, and performance optimization.
• Experience defining media investment philosophies, operating models, and strategic frameworks.
• Advanced knowledge of media technologies, ad platforms, DSPs, analytics ecosystems, marketing technology solutions, automation tools, and AI-driven capabilities.
• Strong commercial and financial acumen with experience owning departmental P&L performance, forecasting, and resource planning.
• Exceptional leadership capabilities with a track record of developing senior leaders and building succession plans.
• Experience influencing executive stakeholders and negotiating strategic partnerships.
• Outstanding communication and presentation skills.

Benefits

• Hybrid schedule (2 days per week in office)
• Up to 28 paid days off
• Winter holiday shutdowns
• Health, dental, and vision plans
• Salt Bucks for wellness spending, RRSP matching, or extra time off
• Learning & Development-focused (Salt Days)
• Top-tier learning access
• Formal leadership development
• Company trips
• Social events
• Salt Swag
• Referral and new business bonuses

About the company

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. Their mission is to “Earn The World’s Attention”.