Social Media Specialist

The role

The Social Media Specialist will develop, produce, and manage social-first content for client brands. This role involves content creation, UGC creator coordination, channel management, and performance analysis.

What you will do

• Develop, produce, edit, and publish social-first content for client brands.
• Concept, script, shoot, and edit short-form video and static content for TikTok, Instagram, Facebook, and YouTube.
• Identify opportunities for brands to participate in emerging trends and cultural conversations.
• Coordinate UGC creators, including briefing, managing deliverables, and providing creative direction.
• Manage content calendars and schedule content using social media management platforms.
• Monitor and engage with online communities on behalf of brands.
• Analyze social content performance and translate data into actionable recommendations.
• Support day-to-day client communications regarding content planning and performance.
• Manage multiple deliverables and timelines in a fast-paced environment.
• Stay ahead of emerging social trends, platform updates, and new creative tools.

Required qualifications

• 2+ years of relevant experience in social media, content creation, social production, or digital marketing.
• Strong hands-on content creation skills, including filming, editing, and producing short-form video.
• Proficiency with social editing tools such as CapCut, Adobe Premiere Pro, or similar platforms.
• Deep familiarity with major social platforms, content formats, and algorithms.
• Experience developing and managing social content calendars, scheduling, publishing, and community management.
• Strong understanding of organic social performance metrics.
• Experience using social media management and reporting tools such as Sprout Social, Hootsuite, or similar platforms.
• Strong written and verbal communication skills.
• Highly organized and detail-oriented.

Nice to have

• Experience coordinating UGC creators or managing content production workflows
• Experience working with major consumer brands or within the CPG category
• Familiarity with paid social amplification and collaboration with performance marketing teams

Benefits

• Hybrid setup
• Up to 28 paid days off and winter holiday shutdowns
• Health, dental, and vision plans
• Salt Bucks for wellness, RRSPs, or extra time off
• Dedicated Salt Days
• Top-tier learning access
• Formal leadership development
• Team trips
• Seasonal socials
• Salt Swag
• Referral and new business bonuses
• Exclusive lifestyle perks and personalized wellness options

About the company

Salt is a North American marketing agency that creates connected experiences through creative, digital and media innovation. The agency is built to find, develop, execute, and amplify ideas for clients' audiences.