Insights Analyst, Social Listening

The role

The Insights Analyst runs and maintains social listening scans to turn raw conversation data into actionable insights. You will identify cultural patterns and work with Strategy and Creative teams to inform briefs and creative decisions.

What you will do

• Run and maintain listening scans across brand, campaign, and newsroom topics
• Translate raw conversation data into clear, actionable insights
• Identify patterns across culture to find spaces where the brand has a right to win
• Work with Strategy and Creative to bring listening and cultural signals into briefs
• Measure sentiment, monitor conversation volume, identify themes, and track emerging topics
• Use social media management or listening suites to apply insights effectively
• Collaborate on the listening component of briefs
• Educate stakeholders on how to scope listening requests
• Contribute to the ideation process
• Translate volume, sentiment, themes, and performance data into meaningful takeaways

Required qualifications

• 4+ years relevant experience working in a related role or capacity
• Experience in digital/social media with a proven track record of insights turned into responsive content or PR-planned ideas
• Extensive knowledge and work experience in social media
• Experience across all the major platforms (Twitter, Facebook, Instagram, TikTok, as well as Pinterest)
• Understanding of brand audiences/targets and digital media targeting
• Technologically savvy with an understanding of tools used to mine insights and monitor social performance
• Experience with at least one social listening tool
• Experience in at least one major social media management or listening suite (i.e. Talkwalker, Sprout Social, Hootsuite, Buffer, etc.)

Nice to have

• Culturally connected with a keen sense of what is going on in online culture

About the company

The Kitchen is a team of creatives, producers, data analysts and social experts that delivers ideas across various mediums. It is part of Kraft Heinz.