Integrated Campaign Manager

The role

You will own the end-to-end integrated campaign strategy for high-priority demand generation. You will act as the connective tissue between Product Marketing and Regional Leaders to develop cohesive strategies across paid digital, events, webinars, email, and ABM.

What you will do

• Own the end-to-end integrated campaign strategy from creative brief through launch, optimization, and reporting.
• Translate Product Marketing positioning into a cross-channel campaign architecture.
• Build and maintain the campaign calendar and manage timelines and deliverables.
• Partner with Campaign Leads to identify opportunities for cross-campaign synergy.
• Act as the primary point of accountability for campaign performance and KPI dashboards.
• Work with Product Marketing to identify and activate campaign content assets.
• Provide messaging feedback and content direction based on performance signals.
• Plan with partner marketing to sequence partner activation against the core campaign timeline.
• Partner with regional marketing leaders to adapt campaigns to theater-level realities.
• Work with the paid media team on media plans and audience targeting strategies.

Required qualifications

• 3–5 years of B2B marketing experience with a focus on integrated campaign management and demand generation.
• Proven track record of taking integrated campaigns to market across multiple channels.
• Experience working cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops teams.
• Experience marketing in the cybersecurity industry, especially to security operations, or IT/security leadership personas.
• Familiarity with marketing automation and CRM platforms (Marketo and Salesforce).
• Strong project management skills.
• Analytical mindset with the ability to read campaign performance data and communicate recommendations.
• Excellent written communication skills.
• Experience operating in a matrixed marketing org with both global strategy and regional execution teams.
• Fluency with AI tools in day-to-day marketing workflow.

Nice to have

• Experience working in a partner-led organization, and familiarity with MSPs/MSSPs, distribution partners, and CSPs.
• Hands-on experience with intent and ABM platforms such as 6sense or DemandBase.
• Familiarity with ABX strategy, including account selection, tiering, and personalized campaign plays.
• Knowledge of multi-touch attribution models and how to accurately tie campaign activities to pipeline in Salesforce.
• Experience building campaigns for multiple markets, including localization and regional adaptation.

Benefits

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave
• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)

About the company

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Their AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems.