Director, Marketing AI & GTM Automation

The role

You will build and lead a marketing-led team that owns how AI and automation are applied across the go-to-market motion. You will set the AI strategy for marketing's GTM work, implement systems, and manage the marketing technology stack and its AI layer.

What you will do

• Maintain a prioritized, revenue-linked backlog of AI and automation use cases.
• Own marketing-specific guardrails for AI, including data access and human review requirements.
• Own the architecture, integration layer, and roadmap for the marketing tech stack and AI layer.
• Manage vendor selection, contracts, and consolidation.
• Set standards for how AI agents and agentic workflows are designed, built, evaluated, and deployed.
• Build skill libraries, prompt libraries, training, and coaching motion for the marketing org.
• Hire, develop, and lead a small team of specialists.
• Define and report metrics like cycle-time reduction and revenue influence to the CMO.

Required qualifications

• 8+ years across marketing/GTM operations, marketing technology, growth, or a related function.
• 3+ years leading and developing people.
• Ownership of a modern GTM/marketing tech stack including Salesforce, Marketo, CDP platforms, and analytics/orchestration tools.
• Fluency with how AI is built into GTM work including agent frameworks, LLM platforms, evaluation/observability tools, and prompt architecture.
• Track record of translating strategy into shipped systems and driving adoption across teams.

Nice to have

• Experience standing up or scaling an AI/automation function inside a larger marketing or broader GTM organization
• Familiarity with agent frameworks, orchestration platforms, APIs/MCP integrations, and lightweight scripting (SQL, Python, or JavaScript)
• B2B / enterprise SaaS background
• Experience building measurement and governance frameworks for AI in a regulated or brand-sensitive environment

Benefits

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave
• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)

About the company

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Their AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems.