Paid Social & Programmatic Analyst

The role

You will manage paid social campaigns across Meta, TikTok, Reddit, and Snapchat. You will develop growth marketing strategies and use hypothesis-led measurement to prove their value.

What you will do

• Day-to-day management of paid social campaigns across Meta, TikTok, Reddit and Snapchat
• Manage variable budgets to maximize scale while hitting ROAS targets
• Build and optimize per-performer campaigns for artists, teams and tours
• Run dynamic and catalog-driven campaigns using product feeds and dynamic creative templates
• Design and execute experiments and A/B tests across targeting, creative, copy and landing pages
• Contribute to incrementality and conversion lift studies with the Analytics team
• Partner with the Creative team on briefs and creative testing
• Work with Engineering on internal tooling that automates campaign creation
• Engage directly with platform partners at Meta, TikTok, Reddit and Snap

Required qualifications

• Bachelor's degree
• 2+ years of hands-on experience running performance advertising, with meaningful time on Meta and at least one other major social platform
• Experience managing variable, performance-led budgets at scale
• Analytical, data-driven background with ability to pull insight and narrative out of large datasets
• Strong project and time management skills
• Strong verbal and written communication
• Comfort with a data toolbox: spreadsheets plus a BI or analytics tool such as Looker or Hex
• Curiosity about measurement

Nice to have

• Interest in live entertainment and sports. Knowing who's hot right now is a genuine advantage in this job

Benefits

• Discretionary annual bonus
• Flexible work environment
• WFH stipend
• Unlimited PTO
• Up to 16 weeks of fully-paid family leave
• 401(k) matching
• Student loan matching program
• Health, vision, dental, and life insurance
• Up to $25k towards family building, reproductive health services and Gender-affirming care
• $500 per year for wellness expenses
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
• $360 per quarter to spend on tickets to live events

About the company

SeatGeek is simplifying and modernizing the ticketing industry with technological savvy and a fan-first attitude. They believe live events are powerful experiences that unite humans.