Senior Paid Media Associate

The role

This person will scale paid media efforts across TV, CTV, Audio, Display, and other digital channels. They will handle strategy, execution, and measurement of media programs to drive incremental growth.

What you will do

• Develop strategy across video, audio, Display, YouTube, and other emerging channels
• Evaluate the role of different channels, partners, networks, and inventory types
• Test new channels, formats, publishers, and inventory
• Support day-to-day management of campaigns from planning through launch and reporting
• Partner with agencies and media vendors to develop recommendations and manage campaign setup
• Monitor campaign delivery and performance and identify opportunities for in-flight optimization
• Manage select campaigns directly within buying platforms
• Maintain budget trackers and support media invoicing and reconciliation
• Build and execute a testing roadmap for channel effectiveness, audiences, creative, and frequency
• Partner with internal analytics teams to evaluate performance using incrementality testing and attribution

Required qualifications

• Bachelor's degree
• 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field
• Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats
• Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation
• Experience working with media agencies and/or directly with publishers
• Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality
• A performance-oriented mindset and ability to use data to make recommendations
• Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously
• Strong written and verbal communication skills

Benefits

• Discretionary annual bonus
• Flexible work environment
• WFH stipend
• Unlimited PTO
• Up to 16 weeks of fully-paid family leave
• 401(k) matching
• Student loan matching program
• Health, vision, dental, and life insurance
• Up to $25k towards family building, reproductive health services and Gender-affirming care
• $500 per year for wellness expenses
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
• $360 per quarter to spend on tickets to live events

About the company

SeatGeek is simplifying and modernizing the ticketing industry with technological savvy and a fan-first attitude. The company believes live events are powerful experiences that unite humans.