Manager, Marketing Automation and Operations

The role

The Manager, Marketing Automation & Operations is the technical and strategic owner of the marketing automation platform. This person will manage platform architecture, configuration, and governance across email, SMS, mobile push, and in-app messaging. They will also lead the transition from Salesforce Marketing Cloud to a new platform.

What you will do

• Serve as primary owner and administrator of the marketing automation platform
• Manage platform health, roadmap, audits, and vendor relationships
• Partner with migration lead to complete move off Salesforce Marketing Cloud
• Set and enforce campaign production and governance standards
• Train and enable marketers on platform use and AI features
• Own email deliverability including domain authentication and IP warming
• Manage compliance for GDPR, CCPA, and CAN-SPAM
• Design and maintain cross-channel journeys
• Partner with Business Intelligence to define data requirements and quality
• Lead experimentation and optimization programs like A/B testing

Required qualifications

• 5+ years in marketing operations and automation
• 3+ years administering a marketing automation platform
• Experience integrating a marketing automation platform with a CRM
• Hands-on experience with email deliverability, domain authentication, and IP warming
• Experience running automation for two brands in one instance
• Track record of running marketing operations work through AI agents and automation
• Must reside within Washington state upon date of hire
• Must be able to facilitate own local travel
• Must be eligible to work in the US without sponsorship

Nice to have

• Experience with Salesforce CRM
• Experience with lifecycle models and audience segmentation inside a marketing automation platform
• Experience with Customer.io, Salesforce Marketing Cloud, or Braze
• Experience with customer data platforms such as Amperity
• Experience with email testing tools, Google Analytics, and BI tools such as Tableau
• Experience in sports or live events

Benefits

• 100% employer-sponsored medical, dental, and vision premiums for employees and dependents
• HSA employer contributions of $1,000 for employee-only or $2,000 for family coverage
• Unlimited paid vacation
• Paid company holidays
• Paid sick leave
• Paid bereavement leave
• Paid jury duty leave
• 401(k) retirement plan matching
• $10,000 lifetime maximum fertility benefit
• 12–16 weeks of paid gender-neutral parental leave
• Employer-paid long-term disability coverage
• Basic life insurance and accidental death & dismemberment (AD&D) coverage

Before you apply

• Must reside within Washington state upon date of hire
• Must be eligible to work in the US without sponsorship

About the company

Seattle Sounders FC and Seattle Reign FC are united as one soccer family, driven by a shared commitment to excellence, growth, and impact on and off the pitch.