Product Marketing Manager

The role

You will own how products are positioned, launched, and sold. You will act as a bridge between Product, Sales, and the market to turn cyber risk capabilities into differentiated stories.

What you will do

• Develop positioning, messaging, and value propositions for the platform.
• Lead go-to-market planning and execution for product launches and major releases.
• Build sales enablement assets and train sellers and partners.
• Maintain competitive intelligence and win/loss analysis.
• Conduct buyer, persona, and market research.
• Act as the voice of the market to Product.
• Create web, content, and campaign collateral for various stakeholders.
• Brief industry analysts and support analyst evaluations.
• Define and report on KPIs such as launch impact and win rate.

Required qualifications

• 4 to 7 years of B2B SaaS product marketing experience.
• Exceptional writing, messaging, and storytelling skills.
• Strong competitive analysis and market research skills.
• Proven ability to collaborate cross-functionally and influence without direct authority.
• Analytical mindset, comfortable using data to measure impact and guide decisions.
• Proficiency with tools such as Salesforce, HubSpot or Marketo, and a sales enablement platform.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Nice to have

• Experience in cybersecurity, risk, or enterprise software
• Familiarity with third-party risk management (TPRM), GRC, or cyber risk quantification markets.
• Experience working with industry analysts such as Gartner and Forrester.

Benefits

• Competitive salary
• Stock options
• Health benefits
• Unlimited PTO
• Parental leave
• Tuition reimbursements
• Annual performance-based incentive compensation awards
• Equity

Before you apply

• We do not provide immigration sponsorship for this position.

About the company

SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated. Headquartered in New York City, the company uses patented rating technology for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting.