Freelance Account-Based Marketing Manager

The role

You will launch the first account-based marketing plays and lay the foundations of a repeatable engine. You will own two plays, make them measurable, and help decide which ones become a steady monthly engine.

What you will do

• Deliver the first two plays with clear briefs, audiences, offers, and measures
• Develop and adapt outreach
• Produce briefing materials for sellers and customer success
• Define a route for every quality response to become a real conversation
• Agree shared definitions with the RevOps team
• Check that activity is captured correctly in Salesforce
• Report results at agreed milestones
• Recommend which plays to repeat, scale or stop
• Propose the next plays for new logos and expansion

Required qualifications

• You’ve run account-based marketing in B2B SaaS, or lifecycle marketing alongside a sales team, ideally to a defined set of accounts
• You’ve been the first to do something in an organisation, and set up processes others could keep running
• You get sellers and customer success to act, without needing authority over them
• You measure outcomes, not activity, and you’re comfortable working with imperfect data while it’s being fixed
• You can create short, direct outreach that gets replies
• You’re familiar with Salesforce and campaign setup and tracking
• You work as an independent contractor and are used to delivering against a defined scope

Nice to have

• Shipping, maritime or other specialist B2B experience

About the company

Sedna is the Intelligent Operating System for Shipping. Founded in 2017 and backed by Insight Partners, it helps shipowners, ship managers, operators, charterers and brokers turn email into data and action.