Product Marketing Associate, Rewards

The role

You will own product marketing for an assigned portfolio of products within the Earn and rewards category. You will conduct user research, develop go-to-market plans, and collaborate with cross-functional teams to drive growth.

What you will do

• Conduct user research and own the analysis of results.
• Analyze qualitative and quantitative user data to surface patterns and opportunities.
• Use AI tools to accelerate insight generation and shape growth strategy.
• Own product marketing for assigned products through the full lifecycle.
• Translate category strategy into product-specific positioning and messaging.
• Develop and execute GTM plans across in-app surfaces and marketing channels.
• Monitor adoption and engagement post-launch.
• Work with Product Managers and Marketing Communications on testing and launching.
• Navigate across Product, Engineering, Compliance, Legal, Data, Design, and Marketing.
• Contribute to team documentation to share insights and learnings.

Required qualifications

• 2+ years of experience in Product Marketing, Growth, Consumer Research, or a related field.
• Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results.
• Demonstrated experience working with Claude or equivalent large language model tools.
• Clear, concise communicator.

Nice to have

• Curious about AI tools and eager to use them to work smarter.
• Consumer-facing or mobile product experience.
• Familiarity with user research methodologies, NPS analysis, or customer interview programs.
• Experience with lifecycle messaging, in-product copy, or Braze (or similar).
• Background in fintech, subscriptions, or marketplace businesses.

About the company

Sezzle is a fintech company with a mission to financially empower the next generation through interest-free installment plans and innovative shopping experiences.