Product Marketing Associate, Banking & Lending

The role

You will execute go-to-market plans for Sezzle's financial products. This includes running experiments, conducting user research, and managing lifecycle messaging and campaigns.

What you will do

• Turn user drop-off insights into experiments to improve product journeys
• Build and run tests including in-app copy, design changes, email, and push campaigns
• Share results and flag necessary course changes
• Run end to end user research including surveys and studies
• Analyze qualitative and quantitative data to surface patterns and opportunities
• Use AI tools to speed up analysis
• Turn launch and marketing plans into project timelines
• Partner with marketing communications to bring campaigns to life
• Guide marketing materials through compliance and legal review
• Coordinate requirements to get new products ready for launch

Required qualifications

• 2+ years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related field
• Strong analytical skills with funnel data, behavioral data, and survey results
• Ability to use AI to evaluate data
• Highly organized and execution-minded
• Clear, concise written communicator in English

Nice to have

• Experience in fintech, banking, lending, payments, or credit products
• Experience getting marketing copy through compliance or legal review in a regulated industry
• Experience running A/B tests or in-product experiments
• Experience with lifecycle messaging, in-product copy, or Braze (or similar)
• Consumer-facing or mobile product experience
• Familiarity with user research methodologies
• Already using AI tools regularly

About the company

Sezzle is a fintech company with a mission to financially empower the next generation through interest-free installment plans. They aim to redefine how people discover and purchase products by blending technology with seamless shopping experiences.