Product Marketing Associate, Rewards

Peru. Posted 19 days ago

The role

You will own product marketing for an assigned portfolio of products within the Earn and rewards category. You will conduct user research, develop go-to-market plans, and collaborate with cross-functional teams to drive growth.

What you will do

Conduct user research through surveys and user testing and analyze results.
Analyze qualitative and quantitative user data to find patterns and opportunities.
Use AI tools to accelerate insight generation and shape growth strategy.
Own product marketing for assigned products through the full lifecycle.
Translate category strategy into product-specific positioning and messaging.
Develop and execute GTM plans across in-app surfaces and marketing channels.
Monitor adoption and engagement post-launch to identify iteration opportunities.
Work with Product Managers and Marketing Communications on testing and launching.
Navigate across Product, Engineering, Compliance, Legal, Data, Design, and Marketing.
Contribute to team documentation to share insights and learnings.

Required qualifications

2+ years of experience in Product Marketing, Growth, Consumer Research, or a related field.
Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results.
Demonstrated experience working with Claude or equivalent large language model tools.
Clear, concise communicator.

Nice to have

Already using AI tools regularly
Consumer-facing or mobile product experience
Familiarity with user research methodologies, NPS analysis, or customer interview programs
Experience with lifecycle messaging, in-product copy, or Braze (or similar)
Background in fintech, subscriptions, or marketplace businesses

About the company

Sezzle is a fintech company with a mission to financially empower the next generation through interest-free installment plans and innovative shopping experiences.