VP, Global Affiliate Marketing & Live Commerce

The role

You will lead the global affiliate and live commerce demand engine for Shark and Ninja. You will manage global teams, own the program technology, and scale the operation toward $1B in attributed demand.

What you will do

• Own the global demand generation number for affiliate and live commerce.
• Lead the global affiliate organization and set the operating model and performance standards.
• Build and steward the global creator community.
• Advance the affiliate program including commission architecture and incentive design.
• Partner with Product to build the affiliate technology stack.
• Develop the tier and benefit structure for top affiliates.
• Expand affiliate creator-led commerce across multiple channels.
• Lead live commerce globally including host bench, show formats, and production operations.
• Grow live commerce into a channel with positive contribution margin.
• Align offer, promotion, and inventory with Merchandising, Brand, and Supply Chain.

Required qualifications

• Track record of building affiliate or creator-led commerce into a material revenue channel.
• Real commerce grounding in ecommerce, merchandising, category management, or marketplace operations.
• Direct experience building or scaling live commerce.
• Deep creator fluency in recruiting, negotiating, and retaining creators at scale.
• Production instinct for content.
• Fluency in the mechanics of at least one major commerce platform.
• Experience partnering with Product or engineering to build marketing and commerce technology.
• Commercial and financial credibility to run a channel to a contribution margin target.
• Ability to build and lead distributed global teams.
• Experience launching brands, products, or channels into new international markets.
• Comfort operating in a space with no settled playbook.
• Willingness to travel internationally and operate across time zones spanning the Americas, EMEA, and APAC.

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off

About the company

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. The company is headquartered in Needham, Massachusetts.