Sr Manager, Performance Marketing - Amazon

The role

This person will lead Amazon marketing planning across paid demand generation and organic content channels. They will manage paid media budgets and drive on-site content strategy to improve visibility and conversion.

What you will do

• Lead Amazon marketing planning across paid demand generation and organic/content channels.
• Develop integrated go-to-market plans sequencing paid investment with on-site content readiness.
• Own keyword and search strategy across paid and organic ranking.
• Partner with agency and platform representatives regarding Amazon algorithms and content formats.
• Contribute to category-level SEO strategies.
• Own strategy and execution of Amazon paid media including Sponsored Products, Brands, Display, DSP, and video.
• Optimize campaign performance through bid management, audience segmentation, and dayparting.
• Manage paid media budgets with accountability for ROAS and revenue targets.
• Lead on-site content strategy including product titles, bullet points, descriptions, A+ Content, and Brand Stores.
• Define and track KPIs including ROAS, organic rank, conversion rate, and Share of Voice.

Required qualifications

• 5+ years of Amazon marketing experience with ownership of both demand generation and on-site content/SEO.
• Hands-on proficiency with Amazon Ads (Sponsored Ads, DSP).
• Deep familiarity with Amazon's organic ranking algorithm, search indexing, and content quality standards.
• Proven track record managing large budgets and complex item catalogs within consumer goods or CPG space.
• Strong SEO acumen including keyword research, search term optimization, PDP auditing, and content performance analysis.
• Experience with Seller Central / Vendor Central content management, A+ Content, Premium A+, Brand Store, and Manage Your Experiments.
• Proficiency with third-party platforms such as Skai or Pacvue.
• Strong analytical skills.
• Excellent cross-functional collaboration and communication skills.
• 4-year degree in Marketing, Business, or a related field.

Nice to have

• Experience with non-Amazon retail media and digital channels (search, programmatic, social)

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off

About the company

SharkNinja is a global product design and technology company with a portfolio of lifestyle solutions. Headquartered in Needham, Massachusetts, the company has more than 4,100 associates.