CRM Manager - Nordics

The role

You will lead the strategy and execution of customer relationship marketing across the Nordics. You will drive customer acquisition, engagement, retention, and lifetime value through personalised, data-driven CRM programmes.

What you will do

• Drive the growth and performance of SharkNinja's CRM programme across Nordics.
• Develop and execute data-led customer journeys across email, SMS, push notifications, and other owned channels.
• Build audience segmentation strategies using customer data and insights.
• Own the CRM campaign calendar for the region.
• Collaborate with eCommerce, Media, Category Marketing, Analytics, and Creative teams.
• Lead testing and optimisation initiatives across campaign content, targeting, journeys, frequency, and channel mix.
• Monitor key CRM metrics including engagement, retention, repeat purchase, customer lifetime value, and revenue contribution.
• Utilise CRM platforms and analytics tools to track performance and provide insights.
• Support customer database growth initiatives.
• Work with local market and global teams to ensure CRM activity reflects business objectives.

Required qualifications

• Experience in CRM, lifecycle marketing, retention marketing, or digital marketing.
• Strong experience developing and executing customer lifecycle and retention strategies across multiple channels.
• Knowledge of CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, or similar tools.
• Experience creating customer segmentation, automation programmes, and personalised marketing campaigns.
• Strong understanding of customer data, analytics, testing methodologies, and performance measurement.
• Data-driven mindset with the ability to interpret insights and translate them into actionable marketing strategies.
• Excellent communication, stakeholder management, and project management skills.
• Strong commercial acumen and results-driven approach.
• Motivated self-starter who is ambitious and curious.
• Strong interpersonal skills to work collaboratively across multiple teams and markets.
• Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.
• Fluency in English and one Nordic language

Nice to have

• additional Nordic languages skills

Benefits

• competitive health insurance
• retirement plans
• paid time off
• employee stock purchase options
• wellness programs
• SharkNinja product discounts
• high impact Learning Programs

About the company

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. The company is headquartered in Needham, Massachusetts with more than 4,100 associates.