Manager, Social GTM

The role

The Social GTM Manager integrates organic, influencer, paid social, affiliate, creator commerce, listening, and analytics teams. You will translate business priorities into coordinated social activations and create systems for planning, reporting, and operating rhythms.

What you will do

• Own and maintain the global social GTM calendar.
• Build integrated launch plans connecting social activity to product launches and retail moments.
• Ensure creators, content, media, and commerce strategies are coordinated.
• Partner with category, channel, and regional leaders to identify amplification opportunities.
• Serve as the primary liaison between Social and key business functions.
• Drive launch readiness across social workstreams.
• Connect organic, influencer, paid social, affiliate, and creator commerce efforts.
• Own reporting cadences including weekly updates and monthly business reviews.
• Build and maintain dashboards, scorecards, and reporting frameworks.
• Build and document workflows, launch processes, and operational playbooks.

Required qualifications

• 5+ years of experience in Integrated Marketing, Social Media, Marketing Operations, GTM, Program Management, or related disciplines.
• Strong understanding of the modern social ecosystem, including organic social, influencer marketing, paid social, affiliate marketing, creator commerce, social listening, and analytics.
• Experience connecting marketing activity to business outcomes, product launches, retail priorities, and commercial objectives.
• Exceptional organizational and project management skills.
• Strong analytical mindset and comfort translating data into actionable business insights.
• Excellent written and verbal communication skills.
• Proven ability to influence and align cross-functional teams without direct authority.
• Comfortable operating in a fast-paced, high-growth environment with ambiguity and changing priorities.
• Proficiency with project management and collaboration tools such as Asana, Monday, Notion, Airtable, Smartsheet, or similar.

Benefits

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts
• Learning Programs

About the company

SharkNinja is a global product design and technology company with a portfolio of lifestyle solutions. Headquartered in Needham, Massachusetts, the company has more than 4,100 associates.