Senior Director, Social Commerce

The role

Lead SharkNinja's UK Social Commerce business and own the UK TikTok Shop P&L. Build and scale the UK TikTok LIVE Commerce strategy and operations, including creator partnerships and live production.

What you will do

• Own the end-to-end P&L for the UK Social Commerce business, including revenue, profitability, customer acquisition and market share goals.
• Develop and execute the long-term UK Social Commerce strategy across TikTok Shop, TikTok LIVE, Instagram, YouTube and emerging platforms.
• Build and scale a social commerce organization, including team structure, operating model and processes.
• Lead the UK TikTok LIVE Commerce business, including programming, creator and host recruitment, production and live selling operations.
• Lead creator, affiliate and LIVE host ecosystems, including partner segmentation, commission structures and performance frameworks.
• Partner with Marketing, Sales, Finance, Supply Chain, Operations, Creative and Technology to connect social discovery with purchase.
• Build forecasting, financial planning and investment models, and give executive leadership clear visibility into performance and risks.
• Develop reporting, analytics and KPI frameworks to optimize social commerce and live shopping performance.
• Work with international markets to build repeatable playbooks and best practices for global social commerce expansion.
• Recruit, develop and retain talent, and serve as the executive voice of Social Commerce.

Required qualifications

• Progressive leadership experience across ecommerce, digital commerce, marketplace, social commerce, performance marketing or omnichannel retail.
• Experience scaling high-growth consumer businesses.
• Demonstrated success owning a multimillion pound P&L, including revenue growth, profitability, forecasting and executive reporting.
• Proven track record building and scaling ecommerce organizations through rapid growth.
• Experience building and scaling TikTok LIVE Commerce or other livestream shopping businesses.
• Experience leading complex cross-functional initiatives across Marketing, Commercial, Operations, Technology, Finance, Supply Chain, Creative and Product teams.
• Deep understanding of social commerce platforms, creator ecosystems, affiliate marketing, livestream commerce and consumer purchasing behaviour.
• Strong analytical and commercial mindset, using data, experimentation and customer insights to drive decisions.
• Experience implementing scalable systems, automation and operational improvements.
• Exceptional executive communication, negotiation and stakeholder management skills.

Nice to have

• Experience partnering with international teams or supporting global ecommerce expansion.

Benefits

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts
• High impact Learning Programs

Before you apply

• Candidates must apply through SharkNinja's hiring process, and reasonable accommodations are available on request.

About the company

SharkNinja is a global product design and technology company with the Shark and Ninja brands, headquartered in Needham, Massachusetts, with more than 4,100 associates. Its products are sold at key retailers online and offline, and through distributors worldwide.