Director, Media - Shark Beauty (US)

The role

You will lead the development and execution of full-funnel, data-driven media strategies for North America. This role involves overseeing top-of-funnel paid media investment and driving innovation across North America, Latin America, Canada, and EMEA.

What you will do

• Lead the development and implementation of integrated media strategies for new product launches and core categories.
• Own the global media budget for Shark.
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
• Leverage analytics, audience insights, and media mix modeling to inform targeting and optimize spend.
• Partner with analytics and digital teams to track KPIs and refine strategies.
• Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX.
• Manage global and regional media agency relationships, including contract negotiations and performance reviews.
• Lead and mentor a high-performing global media team.
• Present media performance and strategic recommendations to executive stakeholders.

Required qualifications

• 10 years of experience in global media strategy, planning, and investment.
• Experience in matrixed, multinational organizations.
• Proven success leading full-funnel media campaigns across multiple regions.
• Deep knowledge of traditional, digital, and emerging media platforms.
• Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
• Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
• Exceptional leadership, communication, and stakeholder management skills.
• Global oversight at a Fortune 500 or high-growth brand.
• Led in-house media team, overseeing JBPs and media agency partners, large contracts and partnerships.
• Demonstrated success in driving measurable business impact through global and/or regional media strategy and activation.

Nice to have

• Experience in product technology, CPG, or high-growth consumer categories

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off

About the company

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. Headquartered in Needham, Massachusetts, the company has more than 4,100 associates.