Manager, Media Analytics (DACH/FR)

The role

This person will lead predictive measurement of media investments by building forecasting models. They will transform data into actions to optimize marketing performance and guide media, social, and creative strategies.

What you will do

• Build and maintain predictive and forecasting models including MMM, attribution, and incrementality.
• Own metrics and ensure media activity is measured against clear goals.
• Partner with internal teams and agencies to pivot strategies based on real-time insights.
• Analyse audience and creative effectiveness across product categories.
• Monitor and report on brand health and ambassador performance.
• Identify signals, anomalies, or emerging patterns in media and market data.
• Build and maintain concise, audience-appropriate dashboards.
• Translate complex, model-driven data into compelling stories and recommendations.
• Mentor junior analysts and partner with regional marketing, brand, and agency stakeholders.
• Act as the primary analytics partner for France and Germany (DACH) markets.

Required qualifications

• Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field.
• 6+ years of experience in marketing analytics within a consumer-driven industry.
• Direct experience building or applying predictive/forecasting models.
• Strong grasp of both digital performance channels and traditional media measurement.
• Experience delivering analytics across emerging, growth, and mature markets.
• Hands-on experience with MMM, attribution, or incrementality methodologies.
• Experience collaborating with agencies and cross-functional teams.
• Excellent communication and presentation skills.
• Fluency in French and/or German is required.

Nice to have

• Familiarity with building in AI tools such as Claude.

Benefits

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts
• Learning Programs

About the company

SharkNinja is a global product design and technology company with a portfolio of lifestyle solutions. The company is headquartered in Needham, Massachusetts.