Manager, Media Analytics

The role

The Manager, Media Analytics will lead predictive measurement of media investments across channels. This person will build forecasting models to optimize marketing performance and guide media, social, and creative strategies.

What you will do

• Build and maintain predictive and forecasting models including MMM, attribution, and incrementality
• Own metrics and ensure media activity is measured against clear goals
• Hold agency partners accountable through governance and performance management
• Partner with internal teams and agencies to pivot strategies based on real-time insights
• Analyze audience and creative effectiveness across product categories
• Monitor and report on brand health and ambassador performance
• Identify signals, anomalies, or emerging patterns in media and market data
• Build and maintain concise, audience-appropriate dashboards
• Translate complex, model-driven data into compelling stories and recommendations
• Mentor junior analysts and partner with regional marketing, brand, and agency stakeholders

Required qualifications

• Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field
• 6+ years of experience in marketing analytics within a consumer-driven industry
• Direct experience building or applying predictive/forecasting models
• Strong grasp of both digital performance channels and traditional media measurement
• Experience delivering analytics across emerging, growth, and mature markets
• Hands-on experience with MMM, attribution, or incrementality methodologies
• Excellent communication and presentation skills

Nice to have

• Familiarity with building in AI tools such as Claude

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off

About the company

SharkNinja is a global product design and technology company with a portfolio of lifestyle solutions. Headquartered in Needham, Massachusetts, the company has more than 4,100 associates.