VP, Global Social Media (Americas)

The role

This person will own social strategy, content, and channel performance across North America to drive brand growth. They will lead a regional team and manage a multi-million dollar creator and influencer budget.

What you will do

• Own the North America social content calendar and channel strategy across all major platforms
• Lead and develop a regional team spanning content, community, and channel management across US and Canada
• Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
• Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
• Serve as regional lead for the Social Signal Engine workstreams
• Manage crisis response and social listening for the region in partnership with global Analytics
• Build and defend clear operating boundaries with adjacent functions
• Report regional performance and investment recommendations to SVP, Global Social

Required qualifications

• 10+ years in social media/digital marketing
• 4+ years in a leadership capacity
• Agency-side experience required
• Deep influencer/creator marketing experience required, including budget ownership at scale
• Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, ShopMy, AWIN)
• Proven track record scaling branded social content and measurable commercial impact
• Experience managing teams across US and Canada markets
• Strong cross-functional influence skills
• Comfort operating in matrixed org structures

Nice to have

• large, social-first brand experience
• CPG, DTC, or consumer electronics background

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off

About the company

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. Headquartered in Needham, Massachusetts, the company has more than 4,100 associates.