VP, Media - North America

The role

This leader will define and drive media strategy, investment approach, and operational excellence across North America markets. You will lead local market media teams and partner with global leadership to translate enterprise governance into regional execution.

What you will do

• Own the end-to-end media strategy for all North America markets.
• Partner with Global Media leadership to adapt global frameworks for regional needs.
• Establish strategic direction across Social, TV/Video, Digital, OOH, Retail Media, and emerging channels.
• Build multi-market media investment models to maximize ROI.
• Serve as the senior media voice in NA business reviews and agency leadership.
• Directly manage local market media teams for USA Shark, USA Ninja, and Canada.
• Manage and mentor the NA Retail Media team.
• Provide dotted-line leadership to Amazon Media and DTC performance teams.
• Champion measurement excellence across MMM, MTA, and path-to-purchase analytics.
• Lead testing and innovation roadmap to advance commerce maturity.

Required qualifications

• 15+ years of media strategy, planning, investment, or related leadership experience across North America.
• High A.I. competency.
• Ability to build full-funnel strategies that connect brand and performance media.
• Deep expertise across full-funnel media.
• Experience managing multi-market media teams and leading complex, matrixed environments.
• Strong analytical acumen with experience using analytics platforms, MMM, DSPs, and audience tools.
• Success managing large regional budgets.
• Executive-level communication skills.

Nice to have

• Experience in high-growth consumer brands or multi-category portfolio environments.
• Success driving SKU-level performance and retailer-aligned media activation.
• Deep understanding of retail partnerships, platform negotiations, and commerce technology stacks.

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off

About the company

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. Headquartered in Needham, Massachusetts, the company is powered by the Shark and Ninja brands.