VP, Global Social Strategy & Analytics

The role

This VP will own the strategy, platform intelligence, and measurement backbone of Global Social. The role turns social signals into decisions across content, creators, platforms, markets, and investment.

What you will do

• Own the Global Social measurement framework including KPI definitions and reporting cadence.
• Define social data requirements and taxonomy across campaigns, creators, and markets.
• Shape the social analytics tool and data ecosystem in partnership with Analytics, Enterprise Data, and IT.
• Champion AI adoption within the social measurement function using agents and automation.
• Lead measurement design including creative testing, paid amplification, and brand lift.
• Serve as the social platform expert for algorithm shifts and content mechanics.
• Partner with Marketing Analytics to connect social data to business KPIs.
• Translate performance data into a clear point of view for executive audiences.
• Build, lead, and develop a high-performing social intelligence and analytics team.

Required qualifications

• 12+ years in social media, social strategy, social analytics, measurement, platform intelligence, or data strategy.
• Senior leadership experience building or scaling a global function, operating model, team, or KPI framework.
• Deep platform expertise across TikTok, Instagram, YouTube, Facebook, X, Pinterest, influencer, earned, paid, organic, creator, and community ecosystems.
• Ability to query platform and BI data directly and understand data models.
• Experience creating or governing metric definitions, data dictionaries, taxonomy, or reporting standards.
• Working fluency with AI and automation tools for reporting and predictive analytics.
• Strong executive communication skills.

Nice to have

• Platform-side experience in data, product, partnerships, or measurement roles at TikTok, Meta, Pinterest, YouTube, or similar platforms.
• Advanced SQL or similar technical experience.
• CPG, DTC, retail, consumer electronics, platform, or agency-side experience.

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off

About the company

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. Headquartered in Needham, Massachusetts, the company has more than 4,100 associates.